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| | Location: Home » Business » Milken Institute » 2008 Global Conference: The Changing Rules of PR and Corporate Influence in the Digital Age | January 8, 2009 |
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| 2008 Global Conference: The Changing Rules of PR and Corporate Influence in the Digital Age | 
 enlarge | Studio: Milken Institute
Category: DVD
Buy New: $29.95
Format: Ntsc
Media: DVD
Running Time: 75 minutes
Shipping Weight (lbs): 0.2
Dimensions (in): 7.5 x 5.4 x 0.5
UPC: 883629609362
ASIN: B001HL01O6
Release Date: October 6, 2008
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours
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| Editorial Reviews:
Description
Public relations used to be a simpler business -- no 24/7 news cycle, no bloggers tracking your every misstep -- but technology has changed all that. Today CEOs and the communications executives who represent them must deal with lightning-fast changes in a hyper-connected, highly competitive world. It's not enough to have good PR skills. Technology has reduced the amount of control CEOs have over what their customers think of them. The tools of influence today are no longer the press release and the annual report; they are chat rooms, podcasts, blogs and other digital weapons wielded by customers, shareholders and others. What is the role of PR in this radically transformed landscape? And how are corporate communications firms adapting? The 2008 Milken Institute Global Conference gathered a group of industry experts to discuss the steps necessary for companies to survive in the digital age.piThis product is manufactured on demand using DVD-R recordable media. Amazon.com's standard return policy will apply./i
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